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  • The biking boom

    For many different reasons, cycling, in its various forms – road cycling, MTB (cross country, downhill, trail, enduro and gravel), BMX, cycle tourism, urban cycling – has become the most popular outdoor activity over recent years, as well as one of the most dynamic industries in Europe.

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    Simple and thoroughly enjoyable, there is no sport more addictive than cycling, allowing us to get outdoors and explore a wide range of locations while practicing a sustainable and environmentally friendly activity.

    The “Cycling Revolution”

    The rapid increase in the number of cycle lanes in Europe, especially in large cities such as Paris, Barcelona, ​​Berlin and London, attests to the proliferation of cycling across the continent.

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    The ECF’s (European Cyclists Foundation) COVID-19 Cycling Measures Tracker showed that 1.5 billion euros had been invested in cycling infrastructure in Europe in 2020/21, since the start of the pandemic in March 2020, exceeding the 1 billion euros invested in 2018/19. More than 2,300 kilometers of new cycling lanes have also been built.

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    The investment figures stated by administrative bodies are supported by data on the cycling market, confirming that we are indeed witnessing a “Cycling Revolution”, — a phrase often cited in headlines by many media outlets. Bike sales, including those of electric bikes, have risen by 40% across the 27 EU member states and the United Kingdom, reaching a record 18.3 billion euros in 2020.

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    Following the biking boom in 2020, when the Covid-19 pandemic first hit and bike sales rose by 40%, the market continued to grow in 2021, recording a 10.8% increase in turnover.

    30 million bikes are expected to be sold in 2030, a 47% increase compared to 2019. This means that the number of bikes sold will be more than double the amount of passenger cars currently registered per year in the European Union.

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    Multiple personal and collective benefits

    Cycling brings many benefits. As well as the chance to get some fresh air and revel in the beauty of nature, physiological and cognitive studies show that riding a bicycle also has multiple benefits for both our physical (reduces the risk of heart attacks by 50%, keeps body weight within a healthy range, helps prevent and treat back pain, and bolsters our immune system) and mental health (releases more endorphins, reduces stress levels, prevents cognitive impairment, enhances memory, increases brain capacity and serves as an effective addiction control tool).

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    Bicicleta Briko Rossignol

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    And speaking of health, we must also remember that the health of our PLANET is at stake. Cycling is an eco-friendly mode of transport: it does not require fuel; unlike engines, it does not cause noise pollution; it helps reduce carbon monoxide and carbon dioxide levels; and it reduces air pollution.

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    Bicicleta Briko Rossignol

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    Our offer

    Although we are not new to the world of cycling, our forte at Briko and Rossignol has always been snow sports. However, we now also offer a range of exceptional cycling gear.

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    Cyclists can now choose from a wide range of clothing and accessories, designed for both road and mountain biking, including short- and long-sleeve jerseys and cycling shorts, in many different colours and sporting trendy designs.

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    Bicicleta Briko Rossignol

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    We also have a special cycling catalogue, featuring vests, gloves, socks, glasses and helmets.

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    Bicicleta Briko Rossignol

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    Our collection mainly focuses on the most classic forms of cycling (road and urban), but we also offer comfortable clothing for enduro, downhill and other variations of the sport.

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    Bicicleta Briko Rossignol

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